Prior to Dale Carnegie's classic, mixing business relationships with personal relationships was considered a bit underhanded, like nepotism. After Carnegie, business relationships and personal relationships were seen not just as compatible, but as absolutely inseparable.
Best quote: "The unvarnished truth is that almost all the people you meet feel themselves superior to you in some way, and a sure way to their hearts is to let them realize in some subtle way that you recognize their importance, and recognize it sincerely."
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